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Breaking and re-entering: British American Tobacco in China 1979–2000
Objectives: To analyse the strategy used by British American Tobacco (BAT) to re-enter the Chinese market from 1979 to 2000 after historically dominating the market before the 1950s. Design: Analysis of tobacco industry document files to date available only on-site at the Guildford Depository operat...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2004
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1766169/ https://ncbi.nlm.nih.gov/pubmed/15564226 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.009258 |
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