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Competing with kreteks: transnational tobacco companies, globalisation, and Indonesia

Objective: To examine the strategies employed by transnational tobacco companies (TTCs) to compete more effectively compete with the dominant kretek manufacturers in Indonesia, and to consider implications of their failure. Methods: Systematic analysis of corporate documents obtained from British Am...

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Sonraí Bibleagrafaíochta
Main Authors: Lawrence, S, Collin, J
Formáid: Artigo
Teanga:Inglês
Foilsithe: BMJ Group 2004
Ábhair:
Rochtain Ar Líne:https://ncbi.nlm.nih.gov/pmc/articles/PMC1766160/
https://ncbi.nlm.nih.gov/pubmed/15564227
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.009340
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