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Competing with kreteks: transnational tobacco companies, globalisation, and Indonesia
Objective: To examine the strategies employed by transnational tobacco companies (TTCs) to compete more effectively compete with the dominant kretek manufacturers in Indonesia, and to consider implications of their failure. Methods: Systematic analysis of corporate documents obtained from British Am...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2004
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1766160/ https://ncbi.nlm.nih.gov/pubmed/15564227 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.009340 |
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