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Adolescents' responses to cigarette advertisements: links between exposure, liking, and the appeal of smoking

OBJECTIVE—To evaluate adolescents' responses to cigarette advertisements for different brands.
DESIGN—Adolescents were shown one print advertisement for each of five cigarette brands (Camel, Marlboro, Kool, Benson & Hedges, and Lucky Strike). They indicated on a structured questionnaire how...

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Main Authors: Arnett, J. J., Terhanian, G.
Format: Artigo
Jezik:Inglês
Izdano: BMJ Group 1998
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC1759675/
https://ncbi.nlm.nih.gov/pubmed/9789930
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