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Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics

OBJECTIVE—To assess adults' receptivity to the Massachusetts television anti-tobacco campaign. Reactions were examined as a function of respondents' demographics, baseline tobacco control attitudes, changes in smoking status during the campaign, and advertisements' affective qualities...

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Detalhes bibliográficos
Main Authors: Biener, L., McCallum-Keeler, G., Nyman, A.
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Group 2000
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1748390/
https://ncbi.nlm.nih.gov/pubmed/11106710
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.9.4.401
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