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Cigarette advertising in Mumbai, India: targeting different socioeconomic groups, women, and youth

Background: Despite a recent surge in tobacco advertising and the recent advertising ban (pending enforcement at the time of this study), there are few studies describing current cigarette marketing in India. This study sought to assess cigarette companies' marketing strategies in Mumbai, India...

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Detalhes bibliográficos
Main Authors: Bansal, R, John, S, Ling, P
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Group 2005
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1748039/
https://ncbi.nlm.nih.gov/pubmed/15923471
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.010173
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