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Cigarette advertising in Mumbai, India: targeting different socioeconomic groups, women, and youth

Background: Despite a recent surge in tobacco advertising and the recent advertising ban (pending enforcement at the time of this study), there are few studies describing current cigarette marketing in India. This study sought to assess cigarette companies' marketing strategies in Mumbai, India...

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Bibliographic Details
Main Authors: Bansal, R, John, S, Ling, P
Format: Artigo
Language:Inglês
Published: BMJ Group 2005
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC1748039/
https://ncbi.nlm.nih.gov/pubmed/15923471
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.010173
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