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How tobacco companies ensure prime placement of their advertising and products in stores: interviews with retailers about tobacco company incentive programmes
Background: About 81% of cigarette manufacturers' marketing expenditures in the USA is spent to promote cigarette sales in stores. Relatively little is known about how these expenditures help the manufacturers achieve their marketing goals in stores. A better understanding of how tobacco compan...
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| Main Authors: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
BMJ Group
2003
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1747724/ https://ncbi.nlm.nih.gov/pubmed/12773729 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.12.2.184 |
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