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Paid advertising for AIDS prevention--would the ends justify the means?

An examination by the Centers for Disease Control and the Research Triangle Institute concluded that "hard-to-reach" populations could be reached with AIDS prevention messages through the broadcast and print media and that a study should be undertaken to assess whether paid placement of th...

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Detalhes bibliográficos
Main Authors: Donovan, R J, Jason, J, Gibbs, D A, Kroger, F
Formato: Artigo
Idioma:Inglês
Publicado em: 1991
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1580323/
https://ncbi.nlm.nih.gov/pubmed/1659711
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