Using Focus Groups in the Consumer Research Phase of a Social Marketing Program to Promote Moderate-Intensity Physical Activity and Walking Trail Use in Sumter County, South Carolina

INTRODUCTION: The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Burroughs, Ericka, Peck, Lara E, Sharpe, Patricia A, Granner, Michelle L, Bryant, Carol A, Fields, Regina
التنسيق: Artigo
اللغة:Inglês
منشور في: Centers for Disease Control and Prevention 2005
الموضوعات:
Original Research
الوصول للمادة أونلاين:https://ncbi.nlm.nih.gov/pmc/articles/PMC1500965/
https://ncbi.nlm.nih.gov/pubmed/16356361
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