The Cost-Effectiveness of 1% Or Less Media Campaigns Promoting Low-Fat Milk Consumption

INTRODUCTION: The purpose of our study was to compare the cost-effectiveness of four strategies using components of 1% Or Less to promote population-based behavior change. 1% Or Less is a mass-media campaign that encourages switching from high-fat (whole or 2%) to low-fat (1% or skim) milk. Using a...

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Main Authors: Reger-Nash, Bill, Wootan, Margo G, Booth-Butterfield, Steve, Cooper, Linda
Formato: Artigo
Idioma:Inglês
Publicado: Centers for Disease Control and Prevention 2005
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Original Research
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC1435702/
https://ncbi.nlm.nih.gov/pubmed/16164809
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