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Portrayals of branded soft drinks in popular American movies: a content analysis
BACKGROUND: This study examines the portrayals of soft drinks in popular American movies as a potential vehicle for global marketing and an indicator of covert product placement. METHODS: We conducted a content analysis of America's top-ten grossing films from 1991 through 2000 that included po...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
BioMed Central
2006
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1420320/ https://ncbi.nlm.nih.gov/pubmed/16526959 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1479-5868-3-4 |
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