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A social marketing campaign to promote low-fat milk consumption in an inner-city Latino community.

The authors proposed the Lowfat Milk Campaign, a multifaceted social marketing campaign to promote the use of low-fat milk in the Washington Heights-Inwood neighborhood of New York City, a low-income, inner-city, Latino community. The campaign was designed for implementation by the Washington Height...

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Bibliografiska uppgifter
Huvudupphovsmän: Wechsler, H, Wernick, S M
Materialtyp: Artigo
Språk:Inglês
Publicerad: 1992
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Länkar:https://ncbi.nlm.nih.gov/pmc/articles/PMC1403632/
https://ncbi.nlm.nih.gov/pubmed/1561304
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