Strategic questions for consumer-based health communications.

Using the consumer-oriented approach of social and commercial marketers, this article presents a process for crafting messages designed to improve people's health behaviors. The process, termed consumer-based health communications (CHC), transforms scientific recommendations into message strate...

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Bibliografiske detaljer
Main Authors: Sutton, S M, Balch, G I, Lefebvre, R C
Format: Artigo
Sprog:Inglês
Udgivet: 1995
Fag:
Research Article
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1381816/
https://ncbi.nlm.nih.gov/pubmed/8570827
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