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The influence of an academic representative on prescribing by general practitioners.

1. The effect of providing information about medicines by a short 'sales' interview between individual general practitioners and an 'academic representative' on prescribing was investigated. 2. The promotional campaign was designed to encourage a rational approach to prescribing...

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Detalhes bibliográficos
Main Authors: Newton-Syms, F A, Dawson, P H, Cooke, J, Feely, M, Booth, T G, Jerwood, D, Calvert, R T
Formato: Artigo
Idioma:Inglês
Publicado em: 1992
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1381201/
https://ncbi.nlm.nih.gov/pubmed/1540493
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