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A randomized trial of three marketing strategies to disseminate a screening and brief alcohol intervention programme to general practitioners.

BACKGROUND: Research findings are of little benefit to patients or society if they do not reach the audience they are intended to influence. A dissemination strategy is needed to target new findings at its user group and encourage a process of consideration and adoption or rejection. AIM: To evaluat...

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Autori principali: Lock, C A, Kaner, E F, Heather, N, McAvoy, B R, Gilvarry, E
Natura: Artigo
Lingua:Inglês
Pubblicazione: 1999
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC1313495/
https://ncbi.nlm.nih.gov/pubmed/10756609
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