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"If it bleeds it leads"? Attributes of TV health news stories that drive viewer attention.

OBJECTIVE: Health advocates increasing y use the news media to educate the public. However, little is known about what motivates individuals to pay attention to health news. This study investigated which characteristics of TV health news stories attract viewer interest. METHODS: The authors surveyed...

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Detalles Bibliográficos
Main Authors: Cooper, C P, Roter, D L
Formato: Artigo
Idioma:Inglês
Publicado: 2000
Assuntos:
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC1308573/
https://ncbi.nlm.nih.gov/pubmed/11059426
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