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"If it bleeds it leads"? Attributes of TV health news stories that drive viewer attention.

OBJECTIVE: Health advocates increasing y use the news media to educate the public. However, little is known about what motivates individuals to pay attention to health news. This study investigated which characteristics of TV health news stories attract viewer interest. METHODS: The authors surveyed...

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Main Authors: Cooper, C P, Roter, D L
格式: Artigo
語言:Inglês
出版: 2000
主題:
在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC1308573/
https://ncbi.nlm.nih.gov/pubmed/11059426
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