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The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation

The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the proces...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Huhman, Marian, Heitzler, Carrie, Wong, Faye
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Centers for Disease Control and Prevention 2004
Pynciau:
Mynediad Ar-lein:https://ncbi.nlm.nih.gov/pmc/articles/PMC1253476/
https://ncbi.nlm.nih.gov/pubmed/15670432
Tagiau: Ychwanegu Tag
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