VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth

The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audi...

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Bibliographic Details
Main Authors: Wong, Faye, Huhman, Marian, Asbury, Lori, Bretthauer-Mueller, Rosemary, McCarthy, Susan, Londe, Paula, Heitzler, Carrie
Format: Artigo
Language:Inglês
Published: Centers for Disease Control and Prevention 2004
Subjects:
Tools and Techniques
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC1253475/
https://ncbi.nlm.nih.gov/pubmed/15670431
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