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Unhealthy spin

Public relations companies are experts at “third party technique”—helping the drug industry separate the message from what could be seen as a self interested messenger. But most journalists have a sketchy idea about how the public relations industry works, and thereby are vulnerable to uncritically...

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Detalhes bibliográficos
Main Authors: Burton, Bob, Rowell, Andy
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Publishing Group Ltd. 2003
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1126058/
https://ncbi.nlm.nih.gov/pubmed/12775626
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