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Conflicts, trade-offs, and preference measurement.
The usefulness of preference measurement is extended by two techniques: the use of collapsed orthogonal arrays of factor combinations to reduce respondent time needed to indicate preferences among many factors and the use of monotonic analysis of variance to establish utility scales for individuals...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
1978
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| Assuntos: | |
| Acceso en liña: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1072050/ https://ncbi.nlm.nih.gov/pubmed/649414 |
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