The effects of method of presenting health plan information on HMO enrollment by Medicaid beneficiaries.

Marketing strategies are critical for enhancing HMO enrollments among Medicaid beneficiaries when they are provided a choice of health plans. This study examined one component of marketing HMOs--the method of communicating the HMO's attributes. The purpose of the analysis was to determine if ch...

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Detaylı Bibliyografya
Asıl Yazarlar: Andrews, R M, Curbow, B A, Owen, E, Burke, A
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: 1989
Konular:
Research Article
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC1065568/
https://ncbi.nlm.nih.gov/pubmed/2668236
Etiketler: Etiketle
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