Investir ‘na moral’: Um estudo sobre ‘influencers’ e moralismo ostentatório a partir de ‘ads’ de investimentos financeiros
Moral Investments: A Study on Influencers and Ostentatious Moralism Based on Financial Investment Ads. This paper aims to analyze the efforts of investment influencers to convert non-investors into investors by deploying a form of behavior we call ostentatious moralism (OM). By analyzing 60 ads broa...
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| Autors principals: | , |
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| Format: | Online |
| Idioma: | Português |
| Publicat: |
Dilemas
2024
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| Accés en línia: | https://revistas.ufrj.br/index.php/dilemas/article/view/65280 |
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