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Presumption of Green Electronic Appliances Purchase Intention: The Mediating Role of Personal Moral Norms
This study focused on social and cognitive psychological factors that drive personal norms and consequent buying intentions towards green electric appliances. The study differentiates itself from other similar studies by examining the mediating role of consumer personal moral norms from the developi...
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主要な著者: | , , , , , , |
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フォーマット: | Artigo |
言語: | Inglês |
出版事項: |
MDPI AG
2022-04-01
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シリーズ: | Sustainability |
主題: | |
オンライン・アクセス: | https://www.mdpi.com/2071-1050/14/8/4572 |
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