Selected elements of the logistic customer service in public transport – Gdynia case

Relationship marketing involves negotiated service promise, which is characterized by: the reliability of trip in the desired direction, using of suitable means of transport at a cer-tain price, expected conditions of trip in right time. The universality of the principles of cus-tomer service dete...

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Autore principale: Krzysztof Grzelec
Natura: Artigo
Lingua:Inglês
Pubblicazione: SITK RP 2016-01-01
Serie:Przegląd Komunikacyjny
Soggetti:
customer service
urban transport
marketing research
transport demands
Accesso online:http://www.transportation.overview.pwr.edu.pl/UPLOAD/BAZA-ARTYKULOW/ENG/2016/01/A_ENG_16_01_01.pdf
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