Marketing de serviços – análise da percepção da qualidade de serviços através da ferramenta SERVQUAL em uma instituição de ensino superior de Santa Catarina

In the first part of this article it has been condensed the services marketing concepts since its beginning and the concepts about services quality. In the second chapter we tried to identify the main meaning of services quality and the costumer perception about it showing the difference between ser...

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Główni autorzy: Brígida Dettmer, Ceci Socorro, Heitor Takashi Katon
Format: Artigo
Język:Português
Wydane: Universidade Federal de Santa Catarina 2002-01-01
Seria:Revista de Ciências da Administração : RCA
Hasła przedmiotowe:
Marketing de serviço
Qualidade de serviço
SERVQUAL
Services marketing
Services quality
Dostęp online:https://periodicos.ufsc.br/index.php/adm/article/view/1847
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