Main street retail districts or shopping centers? comparing the preferences of low-income consumers

This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers we...

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Detalhes bibliográficos
Main Authors: Juracy Parente, Marcelo Moll Brandão, Ana Paula Miotto, Flávia Plutarco
Formato: Artigo
Idioma:Inglês
Publicado em: FUCAPE Business School 2012-01-01
Colecção:BBR: Brazilian Business Review
Assuntos:
low
income consumers
street retail districts
shopping centers
satisfaction
patronage intention
Acesso em linha:http://www.redalyc.org/articulo.oa?id=123040843007
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