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Vom optimierten Selbst erzählen. Überlegungen zum transmedialen Phänomen der Instagram-Influencerin
<p class="Abstract">Within the last three years, cultural influencers have utilized the rapidly evolving social digital platforms to become a mass phenomenon in the realm of social media. With their influence has come a profound shift in consumer behavior and hence in corporate mark...
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| Glavni autor: | |
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| Format: | Artigo |
| Jezik: | Alemão |
| Izdano: |
Bergische Universität Wuppertal
2019-12-01
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| Serija: | Diegesis: Interdisziplinäres E-Journal für Erzählforschung |
| Online pristup: | https://www.diegesis.uni-wuppertal.de/index.php/diegesis/article/view/362 |
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