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Consumer behavior in corporate banking
Deregulation and the emergence of new forms of technology have created highly competitive market conditions which have had a critical impact upon consumer behavior in corporate banking. Bank providers must, therefore, attempt to better understand their corporate clients in an attempt not only to ant...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Srpsko udruženje za marketing
2008-01-01
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| Colecção: | Marketing (Beograd. 1991) |
| Assuntos: | |
| Acesso em linha: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710803081D.pdf |
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