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Valor Para o Cliente e Valor do Cliente. Conceitos e Implicações para o Processo de Marketing
The value construct has figured, with increasing emphasis in the literature on management and marketing competitive strategies. Nevertheless, one can find a number of semantic inconsistencies and a lack of uniformity in using the term, especially when it is associated with qualifying...
保存先:
| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Português |
| 出版事項: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2016-01-01
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| シリーズ: | Desenvolvimento em Questão |
| 主題: | |
| オンライン･アクセス: | http://www.redalyc.org/articulo.oa?id=75246032014 |
| タグ: |
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