Valor Para o Cliente e Valor do Cliente. Conceitos e Implicações para o Processo de Marketing

The value construct has figured, with increasing emphasis in the literature on management and marketing competitive strategies. Nevertheless, one can find a number of semantic inconsistencies and a lack of uniformity in using the term, especially when it is associated with qualifying...

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Main Authors: Geraldo Luciano Toledo, Sérgio Luiz do Amaral Moretti
格式: Artigo
語言:Português
出版: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016-01-01
叢編:Desenvolvimento em Questão
主題:
customer value
customer equity
customer lifetime value
perceived value
value proposition
在線閱讀:http://www.redalyc.org/articulo.oa?id=75246032014
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