Valor Para o Cliente e Valor do Cliente. Conceitos e Implicações para o Processo de Marketing

The value construct has figured, with increasing emphasis in the literature on management and marketing competitive strategies. Nevertheless, one can find a number of semantic inconsistencies and a lack of uniformity in using the term, especially when it is associated with qualifying...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Geraldo Luciano Toledo, Sérgio Luiz do Amaral Moretti
स्वरूप: Artigo
भाषा:Português
प्रकाशित: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016-01-01
श्रृंखला:Desenvolvimento em Questão
विषय:
customer value
customer equity
customer lifetime value
perceived value
value proposition
ऑनलाइन पहुंच:http://www.redalyc.org/articulo.oa?id=75246032014
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