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Specific features of consumer's behaviour in new market economies
Despite intuitive or deliberate realization of the necessity of being oriented towards the customer’ s needs, the marketing philosophy was not used similarly in real life by the enterprises of the new market-oriented countries, among which we traditionally find the Baltic countries (Latvia, Lithuani...
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| Autor principal: | |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Kyiv National Economic University named after Vadym Hetman
2008-07-01
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| Colección: | International Economic Policy |
| Materias: | |
| Acceso en línea: | http://iepjournal.com/journals_eng/8-9/2008_9_Lilyk%20Chebotareva.pdf |
| Etiquetas: |
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