Supply chain collaboration and integration enhance the response of fast-moving consumer goods manufacturers and retailers to customer’s requirements

Supply chain management has a critical role in steering business success through coordinated activities of the value chain partners. The success of fast-moving consumer goods companies (FMCGs) has a direct relationship with the performance of the leading retailers, which are their main channel of di...

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Bibliografiska uppgifter
Huvudupphovsmän: Ken Mathu, Selepe Phetla
Materialtyp: Artigo
Språk:Inglês
Publicerad: AOSIS 2018-08-01
Serie:South African Journal of Business Management
Ämnen:
collaboration
customer requirements
FMCGs
integration
retailers
supply chain
Länkar:https://sajbm.org/index.php/sajbm/article/view/192
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