ISSUES OF STATISTICAL ESTIMATION OF BANK’S ADVERTISING ACTIVITY

The article offers methodological approach to the analysis of advertising activity of banks who allows to reveal the most effective advertising strategy to provide their high efficiency, to establish correlation connection of the size of advertising budgets with the main social and economic characte...

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Detalhes bibliográficos
Main Authors: Elena A. Egorova, Andrey A. Romanov
Formato: Artigo
Idioma:Russo
Publicado em: Plekhanov Russian University of Economics 2016-08-01
Colecção:Statistika i Èkonomika
Assuntos:
статистический показатель
мониторинг статистических показателей
эффективность рекламных проектов
статистическое наблюдение
статистический анализ данных
реклама
статистика
рекламная активность банков
statistical indicators
monitoring of statistical indicators
advertising project efficiency
statistical monitoring
statistical data analysis
advertising
statistics
bank’s advertising activity
Acesso em linha:https://statecon.rea.ru/jour/article/view/321
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