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Communicating with illiterate consumers
Communicating effectively with consumers is a major problem facing marketers world-wide. In South Africa a substantial proportion of adult consumers are illiterate. Considerable potential could be unlocked if marketers were to differentiate or expand their communication strategy to specifically addr...
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| Main Authors: | , |
|---|---|
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe: |
AOSIS
1986-12-01
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| Sraith: | South African Journal of Business Management |
| Rochtain Ar Líne: | https://sajbm.org/index.php/sajbm/article/view/1053 |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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