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CLUSTERING PARTICIPANTS BASED ON THEIR MOTIVATIONS FOR ATTENDING 2013 MERSIN INTERNATIONAL MUSIC FESTIVAL WITHIN THE SCOPE OF EVENT TOURISM

Abstract Recognizing participants’ motivations is important in terms of a better planning, execution, and finalization of such events. Within this framework, a survey type of empirical research was conducted for the purpose of determining the participants’ motivations for attending the 2013 Mersin...

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Main Authors: A.Celil ÇAKICI, Banu ES YILMAZ
格式: Artigo
語言:Inglês
出版: Dokuz Eylul University 2017-10-01
叢編:Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
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在線閱讀:http://dergipark.gov.tr/download/article-file/453342
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