Association Rules Analysis with R Programming: Analyzing Customer Shopping Data with Apriori and Eclat Algorithms

Data mining is the process of extracting meaningful information from big data sets. Data mining technique, which is widely used, has been applied to an e-commerce website in this study. In this study, it is aimed to obtain the profiles of people who shop online and to determine which e-commerce site...

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Hlavní autoři: Umman Tuğba Şimşek Gürsoy, Özlem Akçay Kasapoğlu, Kutluk Atalay
Médium: Artigo
Jazyk:Inglês
Vydáno: Istanbul University 2019-12-01
Edice:Alphanumeric Journal
Témata:
apriori
association rules
data mining
e-commerce
eclat
r programming
On-line přístup: http://alphanumericjournal.com/media/Issue/volume-7-issue-2-2019/r-programlama-ile-birliktelik-kurallari-analizi-tuketicileri_kF7oYf3.pdf
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