Association Rules Analysis with R Programming: Analyzing Customer Shopping Data with Apriori and Eclat Algorithms

Data mining is the process of extracting meaningful information from big data sets. Data mining technique, which is widely used, has been applied to an e-commerce website in this study. In this study, it is aimed to obtain the profiles of people who shop online and to determine which e-commerce site...

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Detalhes bibliográficos
Main Authors: Umman Tuğba Şimşek Gürsoy, Özlem Akçay Kasapoğlu, Kutluk Atalay
Formato: Artigo
Idioma:Inglês
Publicado em: Istanbul University 2019-12-01
Colecção:Alphanumeric Journal
Assuntos:
apriori
association rules
data mining
e-commerce
eclat
r programming
Acesso em linha: http://alphanumericjournal.com/media/Issue/volume-7-issue-2-2019/r-programlama-ile-birliktelik-kurallari-analizi-tuketicileri_kF7oYf3.pdf
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