Addressing the Vaccine Hesitancy Continuum: An Audience Segmentation Analysis of American Adults Who Did Not Receive the 2009 H1N1 Vaccine

Understanding the heterogeneity of groups along the vaccine hesitancy continuum presents an opportunity to tailor and increase the impact of public engagement efforts with these groups. Audience segmentation can support these goals, as demonstrated here in the context of the 2009 H1N1 vaccine. In Ma...

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Detaylı Bibliyografya
Asıl Yazarlar: Shoba Ramanadhan, Ezequiel Galarce, Ziming Xuan, Jaclyn Alexander-Molloy, Kasisomayajula Viswanath
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: MDPI AG 2015-07-01
Seri Bilgileri:Vaccines
Konular:
Vaccine hesitancy
audience segmentation
communication
public engagement
H1N1
Online Erişim:http://www.mdpi.com/2076-393X/3/3/556
Etiketler: Etiketle
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