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Digital Methods of Marketing Resources Distribution of a Scientific Organization

In relation to the needs of the implementation of the marketing function of a scientific organization (SO), marketing models and characteristics of perspective information and communication tools are being analyzed. These tools are systematized from a view of ensuring visualization of scientific res...

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Hlavní autoři: R. M. Kachalov, Yu. A. Sleptsova
Médium: Artigo
Jazyk:Russo
Vydáno: Government of the Russian Federation, Financial University 2019-10-01
Edice:Управленческие науки
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On-line přístup:https://managementscience.fa.ru/jour/article/view/222
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