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Identifying the Attractiveness and Place Branding Strategies in Exhibitions

International exhibitions are as one of the most important introducing channelsfor product and transfer of technology in the world. This study has identified the strategic aspects of exhibition destination attractiveness in Isfahan International Exhibition. Participants in this study include exhibit...

詳細記述

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書誌詳細
主要な著者: Majid Mohammad Shafiee, Morteza Maddah
フォーマット: Artigo
言語:Persa
出版事項: Iran Strategic Management Society 2017-09-01
シリーズ:مطالعات مدیریت راهبردی
主題:
オンライン・アクセス:http://www.smsjournal.ir/article_87998_dc236702d53e73c10256cf5e8367237e.pdf
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