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From Aunt Chilada's to Cactus Willy's: Gender Naming in the Marketing of Food in Arizona

Abstract Many food products and restaurant names, while apparently genderless, are found to be gender marked. In grocery stores, items divide almost equally between masculine and feminine. More restaurants are perceived masculine than feminine. Personal names on products and restaurants communicate...

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Détails bibliographiques
Auteur principal: Alleen Pace Nilsen
Format: Artigo
Langue:Inglês
Publié: University Library System, University of Pittsburgh 1995-03-01
Collection:Names
Accès en ligne:http://ans-names.pitt.edu/ans/article/view/1422
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