Fan Based Brand Equity (FBBE) Factor Analysis of Football in Iranian Premier League Clubs

This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of football in Iranian supreme league clubs. The present research is of descriptive-analysis type and has been done by survey method. The statistic population included football clubs fans of the Iran’s...

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Main Authors: Mohammad Rasoul Khodadai, Abolfazl Farahani, Hamid Ghasemi, Habib Honari
Formato: Artigo
Idioma:Inglês
Publicado em: Owjj Andishan Pasargad 2014-07-01
Colecção:Annals of Applied Sport Science
Assuntos:
Brand Association
Brand Identity
Brand Loyalty
Fans
Football
Acesso em linha:http://www.aassjournal.com/browse.php?a_code=A-11-244-1&slc_lang=en&sid=1
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