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KEY SUCCESS VALUES IN RELATIONSHIP MARKETING OF AGRICULTURE PRODUCTS

<p>In Indonesia, agriculture is still one of the business activity that involves many stakeholders with a unique relationship, ranging from farmers as producers, various intermediaries that act to move the product on the retailers who ultimately sell to end consumers. What are the key values c...

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Detalhes bibliográficos
Main Authors: Muchlis Ahmady, Ujang Sumarwan, Budi Suharjo, Agus Maulana
Formato: Artigo
Idioma:Inglês
Publicado em: Bogor Agricultural University 2012-05-01
Colecção:Jurnal Manajemen & Agribisnis
Acesso em linha:http://journal.ipb.ac.id/index.php/jmagr/article/view/5209
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