Recreating Intimacy With Connected Consumers

In the good old times shop manager knew their customers personally and were able to tailor offerings to their needs and desires. But how can we create meaningful moments for connected consumers in global markets? Yasmeen Ahmad explains how in digital times data fill in. Smart algorithms help generat...

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Bibliographic Details
Main Authors: Stephen Andrew, Ahmad Yasmeen
Format: Artigo
Language:Inglês
Published: Sciendo 2017-11-01
Series:GfK Marketing Intelligence Review
Subjects:
Connected Consumers
Data Analytics
Big Data
Real-Time
Online Access:http://www.degruyter.com/view/j/gfkmir.2017.9.issue-2/gfkmir-2017-00018/gfkmir-2017-00018.xml?format=INT
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