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Segmentation Analysis of Students in X Course with RFM Model and Clustering

In the business world, the competition to maintain and obtain more customers has become tougher. The presence of new players entering the market is driven by the developments of internet and advertisement. The X guitar course is an institution engaged in the field of non-formal education services. T...

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Hlavní autoři: Yanuar Rafi Rahadian, Bambang Syairudin
Médium: Artigo
Jazyk:Inglês
Vydáno: Institut Teknologi Sepuluh Nopember Surabaya 2020-08-01
Edice:Jurnal Sosial Humaniora
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On-line přístup:http://iptek.its.ac.id/index.php/jsh/article/view/6776/4939
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