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Managing the bank service encounter: A conceptual model
In financial services marketing, especially among banks, there are a limited number of chances to impress the customer, since the services are becoming more automated. Since personal interactions with customers are becoming less numerous, customers are expecting higher quality contacts and more indi...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
1999-06-01
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| Colecção: | SA Journal of Industrial Psychology |
| Assuntos: | |
| Acesso em linha: | https://sajip.co.za/index.php/sajip/article/view/664 |
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