Á lódáil...

Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand—Focused on MICE Destination

This study aims to examine the relationship among tourism destination brand equity (as parent brand), perceived fit, and customer behavior intention toward the extended MICE destination brand. It also identifies the moderating effect of place attachment between brand equity and customer behavior by...

Cur síos iomlán

Na minha lista:
Sonraí Bibleagrafaíochta
Main Authors: Jiwon Lee, Eunjoo Yoon
Formáid: Artigo
Teanga:Inglês
Foilsithe: MDPI AG 2022-04-01
Sraith:International Journal of Environmental Research and Public Health
Ábhair:
Rochtain Ar Líne:https://www.mdpi.com/1660-4601/19/8/4540
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!