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What a Man Wants, What a Man Needs: Markers of Masculinity in Print Advertising
Which advertisements appeal to a male readership? What are the underlying strategies used to target men? With the help of a corpus of adjectives derived from the men's magazine GQ, this study seeks to analyze how masculinity is constructed in print advertising. In doing so, it approaches the p...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Alexandru Ioan Cuza University Press
2021-06-01
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| Colecção: | Linguaculture |
| Assuntos: | |
| Acesso em linha: | https://journal.linguaculture.ro/index.php/home/article/view/192 |
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