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EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL
The changing trends in the marketplace and the proliferation of events, have become a reality in which those responsible for managing them seek adequate differentiation strategies through brand management approaches. Although brand personality has been studied in the case of different products, the...
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve
2018-09-01
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| Colecção: | Journal of Spatial and Organizational Dynamics |
| Assuntos: | |
| Acesso em linha: | http://www.cieo.pt/journal/J_3_2018/article7.pdf |
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