A carregar...
Global brand of the country in modern technologies of the trade and marketing activity
In the article there have been studied the technologies of creation and measurement of country’s brand power. There was proved that the existing approach to formation of the international rating of countries’ brands needs methodological and organizational updating. There were suggested the priority...
Na minha lista:
| Main Authors: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Kyiv National Economic University named after Vadym Hetman
2011-03-01
|
| Colecção: | International Economic Policy |
| Assuntos: | |
| Acesso em linha: | http://iepjournal.com/journals_eng/14-15/2011_2_Tsigankova_eng.pdf |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|